Justin Trosclair 0:00
Episode 16, Idaho chiropractor two times 10 X and new patient magnet. I’m your host Dr. Justin trust Claire. And today we’re in Dr. Ryan bones perspective

for doctors who want a thriving practice and abundant whole life listen as your host, Dr. Justin shows Claire goes behind the curtain and interviews doctors and guess about real real trial, practical tips and entertainment on this episode of a doctor’s perspective. Thanks for tuning in today we got a great guest, Dr. Ryan bones. He is a chiropractor in Idaho. He’s going to share today how he got on TEDx two times, as well as his strategy for new patients that got him over 100 pre book pre paid his first month. That is impressive. All the show notes can be found at a doctor’s perspective. NET slash one six. travel tip is at the end of the episode.

Welcome to the show Dr. Ryan bones, Doctor of Chiropractic Cornhusker by birth, Parker graduate by the luck of God.

Unknown 1:15
That’s right. Thank you, Dr. Justin, thank you so much for having me on.

Justin Trosclair 1:18
Absolutely. You know, in our pre chat, we were kind of saying you were really fired up about chiropractic. So I just got to know, what’s your background? Why did you choose chiropractic of everything else and how to become so fun fire for it.

Unknown 1:31
Um, you know, a lot of people think that because of the name, I had, I was destined to be a chiropractor, or I must have had family that was a chiropractor. And honestly, that’s the that’s couldn’t be farther from the truth. I come from a very long line of humble family farmers in South Dakota, rural south eastern South Dakota. And I took a charge playing basketball when I was in, I think third grade or something, and hurt my SI joint really bad, couldn’t play and could barely even walk, went to my small town town of 1000. They had a great little local chiropractor there. Dr. Sheikh when a old school Palmer grad, and he fixed me right up, I got to be playing again, I started going really regularly.

Unknown 2:20
I I’ve always been the kid that was weirdly planning far ahead of his age. And so when I was about 10, or 12, I wanted to figure out what I was going to what I was going to do with my life. And so I started looking and I realized that I love people, I wanted to help people. That was my big calling. And I knew that wasn’t going to be from a tractor cab. And so I started looking at all kinds of different professions, doctors primarily, you know, everybody, of course, oh, well, you should be a doctor, Dr. Bones, of course. And so I started looking around and I realized that I didn’t want to cut people up on a table, I didn’t want to just see people once a year or only when they were sick. And so as I’m going to the chiropractor, I’m starting to realize that this seems to be a pretty sweet gig. I mean, this guy owns his own practice, he can set his own hours, you know, make sure that he never misses his son’s baseball game. And he gets to help people not only when they’re hurting, but when they’re well and, and keeping them well and, and does so just with his hands. And I thought that was just the coolest thing ever. And so at about 12 it clicked for me that this is what I was going to do, I’m going to be a chiropractor 12 Yeah, I was a really, really weird kid. And I started diving more and more into it shadowing in offices, reading chiropractic books about chiropractic. And then when I went through high school, I kind of put in motion some some plans to to be a chiropractor when I got out of college and are out of time acting school. So I spend time in offices. When I got to college, I worked as an office manager for a small subway station based practice, it was just the doctor and I, I did that for three and a half years while I was an undergrad. And then went straight to chiropractic school and shattered in a ton of offices, surrounded myself with mentors who had opened up their offices. And very done so very successfully. Dr. Israeli doctor has with the AMP program and Dr. Jason Dr. Shea in Dallas. And so I started building the vision for my practice when I was in high school almost. And as soon as I got out, I put it in place.

Justin Trosclair 4:45
Wow. I’ve read from the podcast I listened to I’ve recognized some of these names that you just spit out. And those are some of the big deals right now that are in the seminars, they’re promoting products. So that’s pretty awesome that you were able to hook up with those guys, as a student when and have the knowledge, I should not just play around and clinic and actually study really hard.

Unknown 5:08
And that’s the biggest thing is I think so many students get get caught in the books and get their head down. And I agree, obviously, you have to pass classes and you have to pass boards. But you’re going to you’re going to pass classes, you’re gonna pass boards. And it’s what happens when you get out of school that all that studying is for. And so it’s it’s really easy to lose sight of the future and not prepare for practice at all while you’re in school, which I think is a really big mistake, and probably one of the ones that most most students are making right now.

Justin Trosclair 5:40
So what I mean, this might be trade secrets. So you know, answer how you want. But it sounds like you had a plan, what were some of the top two or three like marketing ideas you did prior to opening in school. And then when you did start,

Unknown 5:55
definitely Hey, no, no trade secrets here. I’m, I’m all about trying to help people be more successful for chiropractic so that we can help more people with chiropractic. So the number one thing, I think that I did maybe a little bit differently than a lot of doctors now and as they open was be extremely visual on social media, really leveraging the power of social media beyond what a lot of people had. And it allowed me to connect not only with my community, just on a whole other level, but also connect nationally on another level two. And so from a marketing standpoint locally,

Unknown 6:37
everybody obviously has Facebook, everybody has Instagram, for the most part now, especially my my ideal patients are younger business, more entrepreneurial, young professionals, who definitely have those things. And so as I was going to events as as a, as I was meeting people, as I was marketing, it was all over Facebook, it was all over Instagram. And I really worked hard at building my audience locally in my community through a number of different strategies. But and and making sure that they saw what I was doing and how I was doing it. And making sure it obviously sprinkle in the principle of chiropractic and what it had to offer throughout that. And that allowed them to almost more follow my story and my journey before I ever even opened. And so that’s how I built the wave of momentum that I did. Leading up to my grand opening, which had about 250 people from the community come through in about three hours we had, we had a we had a line out the door through to the street. And so that momentum that I built was a combination of visibility on social media, being at literally every single event anywhere for anything or anybody in this town. In the three months that I opened, I tried to calculate it the other day. And I think I went to something like 70 events in three months. I’m just I got known as the guy that that everything, that new guy who was at everything. And so that allowed me to connect really, really quickly with people and network really quickly. And that is what allowed me to launch into practice so successfully. So a couple when you

Justin Trosclair 8:21
when you say you did 70 events, was that pre opening? Or was that the first three months?

Unknown 8:26
That was before I open? Okay, so much of the legwork that I did was before I open and I think that’s another mistake a lot of new offices make is that they spend time in the office making sure the blinds are the right color and making sure that the outlets at the right height and doing a lot of that work themselves and putting up the doors and painting and everything. And then they get open and hang a sign. And nobody’s there. And as a doctor of Israel, he used to tell me your time is not best been swinging a hammer in the office before you open. You know, there are contractors for that. And they can handle that very well. Your time is should be spent in the community. And so I did a ton of legwork before we opened that way I had the people lined up before we opened we had about 103 pre booked prepaid patients before we open

Justin Trosclair 9:21
that is going to be a nice start. For sorry,

Unknown 9:24
it wasn’t it was a nice start. It was kind of a I went I’m a big fan of Go big or go home. It’s always been my strategy in life I snowboard and wakeboard and skateboard and everything in between. And so I’m a big Go big or go home person. And so the office that I open is it’s a it’s a big office, it’s a pretty fancy office, it’s got a lot of bells and whistles, because I knew that this is the community I was going to be in the rest of my life, I knew that this is the office, I was going to have the rest of my life that I was going to do at one time, do it right and do it from the beginning, and so on. I almost set myself up, set the goal to a point of where if I didn’t kick it wasn’t going to work. And so I’m I’ve always been one to set goals to push myself and that I did and it worked. Where you at. I’m in beautiful quarter lane Idaho, which is way up in the northern skinny tip of Idaho. I’m on one of the most gorgeous lakes you’ll ever find. And we’re up in the mountains up here and so wakeboarding and snowboarding heaven.

Justin Trosclair 10:33
How’d you pick that?

I mean, I don’t know. I can barely even imagine where it’s at in America. You like that’s what format so I’m gonna start my life.

Unknown 10:41
So great, great question. Idaho was never on my radar. Growing up South Dakota, Nebraska, then Dallas, Texas. I have family back in South Dakota. But I knew that’s not where I wanted to end up. And so I had a blank map. And I had different ideas. But honestly, I think it was three months before I graduated. So September, October,

Unknown 11:06
I changed my mind decided I didn’t want to go there anymore. And had to completely start from scratch. And as the story goes, I was literally sitting on the couch scrolling around Apple Maps in the northwest just looking for a lake with a town by it with with ski resorts within an hour. And so I stumbled across what I didn’t know how to pronounce it others curdling or something. And I started looking into it more Google pictures, everything is phenomenally gorgeous. So I booked a ticket that night, flew up two weeks later by myself, drove around in the car for five days, and just absolutely fell in love with this community head over heels in two days. And I knew that this is where I was meant to be. And so I found my office space, that trip,

Unknown 12:00
came back a month later, signed my office, lease my apartment lease and got my business loan, graduated 12 days after that, jumped in a u haul. drove up here and start to build out.

Justin Trosclair 12:14
So then, if you only knew recently with for graduation, how are you building the social media following? Or is that I mean, I guess I’m thinking, an idea for a student who’s forward thinking is while you’re in school, if you know where you going to be at, start doing Facebook, and you don’t have to live in that area. But you can start following the people were you doing that or

Unknown 12:36
not until like not until I drove there and decided that that’s what I wanted to do. You’re right, if a student knows where they’re going to go for sure, oh my gosh, start building that social media, start building some buzz, start posting, you know, upcoming things you’re going to be at. For sure. I didn’t have that luxury. So when I got here, it was pedal to the metal. I used to think Instagram was for hipsters to post pictures of food on. And then I started seeing the power and had to share a message or tell a story. And so that’s when I really dove into it. And I everywhere I went everywhere I met, I talked to people and i i’d find them on Facebook, I’d find them on Instagram. And I think there’s some weird stigma about following a bunch of people you don’t know. Or like maybe it’s friending are following much people don’t know on Facebook or Instagram or some if you know that they’re in your community. Follow them like a friend them. Because when you do that, you’re going to put your message in front of them. And that’s a big deal to build that audience. So they want you to know you. Yes, exactly. And especially if you have good, I mean, you got to have good content. You can’t just post one selfie every six months and expect people to want to follow you. So

Justin Trosclair 13:53
you know, I had no I had ever had Instagram account for a while I like 20 photos. I think I don’t think all the photos. I don’t know what to do with this. And I’m like, you know, taking all these vacation photos now. And I’m just like, wow, you put one you hashtag it up. You got a hashtag like crazy on them. Oh, yeah. And all of a sudden you get these random people you’re like, I don’t know who you are. I don’t know why you’re following me from India. But hey, everyone is a follower.

Unknown 14:19
Gate. You know what, that’s where you can connect. And that’s the power of hashtags. I, I used to I tag tag tag that was like, my little slogan is anywhere I’d go. If I was at a coffee meeting with Bob, I would tag the coffee shop. And I’d take Bob and I make sure I tagged like, whatever brand, I could see whatever, whatever. Tag everything. Because when you do that you put yourself in front of their audience, especially if it’s a nice little compliment. Yeah, oh, I met with Bob. Bob was fantastic. He taught me so much. You know, he suggested I meet with Mike and tag all these people. Now Bob puts that on as well now, your messages in front of Bob’s friends. And so that’s a way where you can quickly multiply and influence and an audience.

Justin Trosclair 15:05
Absolutely. I was going to go into I think you’ve almost answered a lot of the questions I would normally ask. But as far as your let’s say critical skill, let’s just kind of go there for a minute. Are there any kind of techniques or mindsets that you’re able to say that you’re kind of not necessarily unique? But you maybe you fine tune that have made you successful in communication, communication and all that?

Unknown 15:28
Absolutely. I would say a couple different. I go to two routes or that chiropractic technique and communication technique. I’ll go I’ll go chiropractic technique first, because I think that’s probably the shorter answer. And a, I fell in love with pure Thompson technique. When I was in school, I had some some great mentors, girlfriend, actually, at the time that started who was ahead of me, started taking me to Thompson lab to practice on. And I and I loved it. I love getting adjusted that way. So I started practicing and open lab with her when I was at, you know, try one try to when I started that it kind of put me ahead of the curve, I guess, if you will with Thompson. And so I really got to dive into it and appreciate it and go beyond the basic and had a great mentor and Dr. Ron wells at Parker, who was an awesome Thompson instructor

Unknown 16:26
and fell in love with that technique, I now communicate and build a lot of value in that technique here. Because a lot there’s a there’s a big portion of the population that wants to go to a chiropractor, loves the idea of chiropractic is just scared by the initial crack and twist and pop, if you will,

Unknown 16:49
which obviously, if done correctly, is is amazingly effective. But when I can look at those people and say, Well, actually, I don’t do that. The technique I use is very specific, it’s very gentle, it’s uses light drops in the table and I move one bone one direction. Without that twisting, you’re cracking, people open up, and they say, Oh my gosh, that sounds amazing. I would love to try that. And so it’s really niched me in, in this community, especially when I combine that with the neurology that I focus on with, you know, surface EMT and heart rate variability and demography.

Unknown 17:22
People see it as this extremely wonderful and different approach. It’s nothing that people haven’t been doing before. It’s just maybe not specifically here, or maybe not really promoting it here. And so that has led me to find kind of a niche that people really love. And people love to refer to

Justin Trosclair 17:41
this podcast is for more than just chiropractors. And I just thought of this. Tom, I kind of know what Thompson is. I mean, obviously, that is but the Thompson table or the is the drop pieces where they caught up and they calmed down. And you are obviously I’m butchering it. So why don’t you tell us kind of what does it Thompson so that other doctors that maybe like medical doctors and be like, Oh, that sounds better than cracking your neck?

Unknown 18:03
Absolutely. So I’m a lot of people have seen drops in chiropractic, where the table lifts up, you know, Cox up and drops away, a lot of those are pretty heavy. With Thompson technique, specifically, we use a special table. That’s pneumatic. So it’s Eric impressed. And I just stepped on a strip and the table pops up really lightly, only about half an inch. And then when I make my debt, I weigh the table out specifically to each section of the patient that I’m working on. So that my adjustment is very light, very quick, very specific. And I can place my hands extremely specifically, to create, like I said, that one motion of one bone, one direction, the table just drops away about that half inch and allows me to take a bone that’s not moving and get it moving a little bit better, to help reduce that irritation, the nervous system. And so that technique, that patient just lays face down and relaxes the entire time. I use neuro reflexes to determine not just what I feel, but to also the body’s response to that segment of the spine being out of alignment. And so what that means I look at the length of people’s legs. If one legs a little shorter than the other, I can take a joint, press it one way, press it the other way and see the postural muscles reaction to that test. If it brings the body a little bit closer to balance, it’s the body relaxing and wanting to accept that change. If it if it gets worse, that’s that body guarding protecting itself. And it tells me that that’s not the direction we need to go. I combine that with the demography surface em, gee, how patient, all these different green lights, kind of different checkboxes if you will, to make sure that I’m doing the absolute best I can for that patient in that one adjustment. And this is how I’ve been able to see results with things that maybe people haven’t gotten results with before. And to ensure that each each, I guess force that I’m putting into a body is going to be as easily acceptable to for actually to create good, that’s just kind of what I’m going.

Unknown 20:15
And so that is that is Thompson technique, I guess at its core is using the table instead of a lot of a lot more force

Justin Trosclair 20:23
in a visual to, if they’re laying on a table, there’s a little, there’s segmented out where that you gotta hit piece at 1236. area. And when it comes up like that, it’s just half inch. And if you’re just playing around, all you to do is push on the body in one spot, and it would drop Mm hmm. Whether young, specific or not specific, it would just move right. And that’s kind of was like

Unknown 20:44
it can drop two, and a lot of people are afraid of their next being adjusted, for example, you know, oh, I don’t want people to trust my neck. And so the way we adjust circles is with again, another light drop piece, that they lift their head, it raises up a little bit, when they rest their head down. I the segment that I’m going to adjust again, I’m behind them. So on the back of their neck, we have the one segment the one direction, I’m going to turn it, the piece lifts up, as I press on the back of their neck on that one specific angle at that one segment piece just drops away about half an inch. So their face down their spine is neutral, there’s not a ton of rotation. There’s nobody holding their head that causes people to tense up. And it tends to be a much more relaxing experience for people, then a traditionally manually being adjusted. But that’s just all preference. And they’re all they’re all amazing techniques when done correctly.

Justin Trosclair 21:44
So this is fun. I actually had a Thompson table apparently, when I was in practicing in Colorado, because it was a pneumatic drop. And I just thought that’s all it was. In my own experience, I learned activator in a club. I like to try to I mean, I was just to go to guy for anything extremely is an activator. And we use some of the same, like, push it one way, push it the other way. How are they go? I mean, how’s the muscles responding? So that’s kind of fun. I didn’t realize you did all that. That’s cool.

Unknown 22:10
And I it’s, I guess the way I explained that is oftentimes how I explained that to patients. Because I think one of the biggest mistakes chiropractic makes is not adequately explaining what we’re doing, why we’re doing it, and when we’re doing it. And so you have people that come in, and they’re like, I don’t know, the guy, he he looks at my legs, and then he pushes here, and then I get better. And so when I can, as I’m doing my first adjustment, second, third adjustment, my Table Talk is always being very vocal about explaining what I’m doing and why I’m doing it with people so that they walk away and they can go Oh, yeah, so you know, he had me turn my head this way. Well, that made my legs worse. So when I turned my head this way, it made him better. That just means that helps him know where we need to help make adjustments. And so I think that education is a big tool, because we’ve all talked to the person that said, I went to a chiropractor once and he just he laid me down and cracked me and he said, Come back tomorrow. And I had, you know, had no reason why. That’s what I’m trying to avoid. I think that education process is a really important part of the understanding of the healing process.

Justin Trosclair 23:22
Yeah, I agree. I agree. And that’s sometimes the weirdest part for patients like you’re making me look at my head and you’re looking at my feet. You like well, it’s working right?

Unknown 23:32
Yeah. Okay. Yeah. Like, I don’t think it works. You have staff yet? What’s up?

Justin Trosclair 23:38
Yes, staff at your office?

Unknown 23:39
I do. Um, so I started with two full time girls when I first opened, because we had so many pre booked. We ended up doing with once referrals rolled in, in the first couple weeks, we ended up doing 135 new patient exams and two weeks, we, we did seven to seven in with doctors reports at one in seven, Monday through Friday, two weeks in a row. And so it was the thick, what’s that? I got sick, they did, I lost my voice. I lost my voice like a month before I opened and didn’t get back until about a month after I opened.

Unknown 24:19
But after that I went down. Once we kind of settled in a little bit. I went down to one full time. And then as things are ramping back up, we are at one full time office manager one volunteer, I guess assistant, CA and then we’re hiring another so

Justin Trosclair 24:39
I’m assuming you like your staff?

Did you train them? Or did you have any help train them? How did you find out like what to do to teach them so that they are answering phones correctly? Did you have a system in place? Did you figure that out on your own? How’d you figure that out?

Unknown 24:53
I’m definitely had great mentors and great direction for that one. It was it’s kind of a cool domination of everything. I’ve had my experience of chiropractic from being an office manager myself for three and a half years and undergrad, taking the systems and procedures that I liked that I got trained on. And which I am now realizing we’re almost entirely word success system scripts and procedures. Because I I went to ward seminars when I was an office manager in college. And so I remember the first time I was experienced a lot of that stuff, you know, I was on my way to be a doctor and you know, 18 1920

Unknown 25:37
years old, and just really absorbed it and so took took that took those principles. And then when I got to chiropractic school, that’s where I got plugged in with amped and Dr. Crowley and Dr. Hess, and Brower and kooky and Sims and the whole gang and Jason and Shay. And they, they have an incredible program to well, to train students how to prepare for that stuff. I helped start the club for amped on Parker’s campus and then trained myself and students how to train staff how to answer phones, how to do day ones, how to do day twos. And so we practiced with each other in between classes to prepare for when we got into practice so that we can now train our CA’s and train our office managers how to do those things as well. They also have great resources that I can, you know, say hey, go watch this video. Here’s how to handle objections on the phone, you know, go watch this video, here’s how to properly explain day one. And so great resources, great mentors, I’m glad I didn’t have to figure that piece out on my own I I figured enough pieces out on my own in making mistakes when I first opened. And I’m glad I got to save that piece, I did a lot of things right. I also did a lot of things wrong. And I’m really glad that I was able to learn from all of that to be to where I am. So

Justin Trosclair 27:04
I’m gonna have two questions. So if you double back on this one, what I want to know, at least one thing that you did wrong and how you fixed it. But I’m not a school, maybe 10 years now, we didn’t really have these opportunities that you’re talking about? Is that something that you’ve seen it on a lot of campuses, were there a lot of people doing what you’re doing? Or is it when you just kind like the oddball they’re like, Oh, well, you’re wasting your time on practice management stuff.

Unknown 27:27
Um, I would say it is becoming more of a trend, it’s definitely becoming more of a trend. There are a lot of great, a lot of great people who are realizing that students being successful out of school is best for chiropractic. And so they’re going and investing time and energy to mentor and teach and and pour into students. Like I mean the M program with all the launch events. I know that Tristan with Kairos issue that you just talked to he, they have a great goal of helping young, young chiropractors, young students be more successful. And so I do believe it’s a trend. We were definitely oddballs on campus, we we got up to I think about 100 students in the club by the time I left was a lot, which is awesome. But it’s still only a 10th at the school, you know, so we’re still a very small population. I think there’s a big fear mentality around opening right when you get out of school. I mean, you have professors saying, No, that’s a bad idea. Don’t do that, you know, you won’t be prepared. You gotta associate first or, oh, yeah, 80% of businesses fail. And Oh, it’s you know, do you know what the default rates are for students and blah, blah, blah, blah, blah,

Justin Trosclair 28:47
you’re blowing my mind right now, I cannot believe that’s what they’re promoting.

Unknown 28:51
It’s terrible. Because it is possible. If you take the steps to prepare, they just have to take steps to prepare don’t, yeah, I would not encourage anyone who hasn’t practiced a day in their life, who hasn’t prepared a day in their life to go and open the doors and say, Let’s go, that’s going to be rough. But if you take energy ahead of time, then it’s it’s very doable. And that’s actually one of my big passions. And something that I want to try to do more of an end, it’s one of the reasons I love to speak, being able to speak at Cairo sushi summit coming up here in May, it’s going to be about how to come right out of school and, and be successful and how to practice and prepare for that. And so it means a lot to me, it means a lot to a lot of people to help students be successful. So I do see it becoming a trend,

Justin Trosclair 29:39
it needs to be a trend, because, you know, all the students complain about that they don’t teach us business, blah, blah, blah. But then when there’s opportunities, and if you don’t seize those opportunities, whether that needs to be a movement, and I want to I want to say I was talking to somebody about that, just the other day about encouraging students getting on canvas and discussing how to pair of these kids to be successful. Because you had the experience of being an office manager, you might I can take that away from you, for sure.

Unknown 30:08
And that was that was a big part. I mean, that’s what allowed me to be in a place to start that club on campus is to say, guys, I’ve been here, you know, I’ve had all of these questions asked me, I’ve answered the phone, I’ve cold called I’ve done reactivation calls, I’ve done all of this stuff that people don’t do until they get into practice and have to figure it out. You know, I’ve built insurance I’ve got I used to lick 8 million envelopes to fill out forms. Because that was that was the way we did it. And so thank thank God for electronic billing now, but

Unknown 30:48
they’re the just a lot of experience that comes from that. And so that’s why if I had one piece of advice for anybody that wants to be a chiropractor, or any student, just go spend time in an office, just see what it takes to have your own practice, because I promise you it is not sunshine and roses and sleep in and get there at nine, see patients go home at six and, and just enjoy the rest of your night. I mean, you can get to that point. But it is a lot of hard work. And when you own your own business, when you have your own practice, you never really stopped working. If you go to lunch, you’re going to maybe meet somebody and you’re going to talk to him about chiropractic. Or maybe you’re out at a networking event. Now you’re working on a setting up connections for possibly health talk or something like that, when you get home and you have to think about Oh, man, I really wanted to do some video testimonials, we should start working on that and just, it never stops. One of my favorite things is if you’re coasting, you’re either slowing down or going down hill. And so you gotta you gotta push. And it takes a lot of hard work. And that’s why I encourage students to get into practice and just volunteer. I mean, there’s a million things I promise they are, would love for you to come in and volunteer and do even if it’s just filing, even if it’s just calls. That stuff is, well, it seems small, huge for you to break through the awkwardness of patient interaction, the awkwardness of putting yourself out there, maybe it’s a screening. I think screenings are great to do for students simply because it helps you build that thick skin gets you used to talking to people about Chiropractic and communicating and effectively, I don’t care if you don’t sign up anyone ever. It’s still amazing practice and experience for you. And if you can do that on another doctor’s dime, while you’re in school, all the more beneficial for for everybody. And that was I think a great piece of what I was able to do when I was at Parker with amped is I went and did a bunch of those do a bunch of screenings, and they’re hugely beneficial. So dive in and surround yourself with chiropractic if that’s what you want to do.

Justin Trosclair 32:57
You know, I went through, you know, clinic was kind of hoping government requirements as six weeks to just either sit around and do nothing our go shadow doctor, so I went all over the country. The doctors were so awesome. Hey, can I come shadow you for a week? Yes, you can. And I was taking notes. You know about there were the same word phrases we kind of analogies are they using? At the end of that I had so much information as like, Okay, what do I do with this, and it just took time and practice to sort of weed through, you know, what works for you what sounds authentic to you, because some things you can say, and you’re like, Ah, that is not me at all.

Unknown 33:34
That is the truth. And that’s, if I guess I have a lot of one piece of advice. But as far as being in practice, or setting up your practice, that’s the one I always say is make sure it is authentically you. Make sure it is authentically you. Because when it’s not, it’s obvious, the patient is going to pick up on it, and you’re going to be miserable, trying to be something and represent something you’re not, you’re gonna you’re going to burn out and you’re gonna get really tired of it. But when you are authentically yourself, you are a going to have more fun, it’s going to be easier because you don’t have to try to memorize certain things that you don’t resonate with, you just get to talk to people, patients are going to pick up on that authenticity, they’re going to really connect with that connect with you. And you’re going to attract a lot of people who are right for your practice. But you’re also going to push away a lot of people who maybe aren’t right for you and your style, and that’s okay, that’s a good thing. Because you don’t need or want those people anyways, there’s more than enough people who love and appreciate what you are and what you bring to the table that you can fill your practice with them. But when you are trying to be something you’re not you’re going to find yourself surrounded with people who don’t who don’t resonate. So 10 is great, it’s exhausting. And so be yourself whether it be from the way you design your office the way you decorate the music you play the clothes you wear this the scripts or communication that you use, make it you and you’ll be really good glad you did.

Justin Trosclair 35:01
What you said you’re you’re not out very long. Do you remember what size your Justin rooms are? As a random question. I know.

Unknown 35:08
I know. Now you’re now you’re getting me um, I believe there. A by 10 or 12. I think I’m fairly good sized. We have a we have a 2500 square foot office with three, three adjusting rooms to eval rooms, digital X ray, big, big beautiful family room waiting room, kids room, break room, two bathrooms, it was a space that I literally kind of just fell bass ackwards into, and happened to have it worked out really well. For me, I didn’t have to do a ton of tenant improvement. I think I knocked some holes in the wall and put up some lead. And that was about everything else seemed to be designed perfectly. It was a sublease. A bank had lost a lawsuit and was paying to keep a space dark. And so I got to come in, save them a little bit of money negotiated down from what they’re paying for, and got a great deal on this space. Otherwise, I would have never been able to afford it right off the bat. But it’s in the it’s in the best Plaza in town and it’s beautiful. Go to you should go check out our website or go check out our Facebook page. And you can see pictures but it’s a lot of different a lot of chiropractic offices. It’s very rustic and homey we have a fireplace and I play Red Bull TV and have leather couches and my lamp is crankshaft and the table is a big like oak wood table. It’s just it’s a lot different. What is your website? Go beyond bones calm? Do you

Justin Trosclair 36:49
wear that sweet t shirt? You are in the work?

Unknown 36:51
I do a lot actually, as we’re not on video. Nevermind. I wear this a lot. I have like mechanics shirts with the low go on at my daily attire is a nice t shirt jeans and boots. Because in North Idaho, that’s business casual. And so people kind of silly question anybody in a suit and tie up here.

Unknown 37:16
And so I think that’s another part of that being authentic and making sure that what you do is you

Justin Trosclair 37:21
what is a weird thing to say but you wherever you got them done, the logos crisp, the shirt looks good. You obviously spend some money you didn’t just buy a beefy at you. You got a quality shirt that if you’re going to make it your uniform, it’s going to be respectable wherever you go.

Unknown 37:40
And and here’s a I agree and I did there also the really really, really soft shirts if you like me. Yeah, something like that. They’re just they’re really soft ones. But so here’s another little thing that I did that seemed to just click and work really well for me is I got a whole bunch of T shirts, nice good quality coming comfortable, awesome looking t shirts made before I open. And I gave them out as giveaways that chamber events with, you know, complementary exams. Anyone that pre booked with me got a T shirt. And I and I started to build this brand where you would see my T shirt all the time at the gym, do you see my T shirt all the time around town now, because it’s people it’s one of people’s favorite shirts, it’s so incredibly comfortable. It’s just a it’s like a heather gray with the warning logo. Look, people love it. And I now have, I kind of started a little campaign. So I have pictures of this shirt and Haiti, in Jamaica, in Australia, in Germany, in Canada, and all over the place. And so someday My goal is to have it on all seven continents. That’s like, that’s my goal. I want a picture on all seven continents, so but that the T shirt thing seemed to just really resonate with people because they love the shirt.

Justin Trosclair 38:56
Lean back a little bit. Alright, a screenshot, you’ll be an agent. And,

Unknown 39:04
and the logo design I that’s another thing I see. I see a lot of Kairos trying to do all their own logo design work. And, and that’s great. And I know you can come up with something that way. I just feel like me personally, I never took graphic design class I never looked into you know, how to make really readable fun from a distance and all the different things that can

Justin Trosclair 39:27
they just use fiber.

Unknown 39:29
I mean, you can and and that’s great. I just, I invested the time to get a graphic designer that I sat down with. And we designed this perfect logo. Not only just a logo, but a watermark as well. And I’ve heard time and time and time and time again. Wow, what a cool, modern logo, what a unique logo. I don’t know how many times I’ve seen a spine in a tree with some hands by it or something. And it’s it’s white noise, it really is and so on have a really sharp modern logo was important for me, because my ideal practice member was the modern, young professional. I didn’t want my office to look anything like their grandma’s chiropractic office. And so

Unknown 40:14
by doing that people love wearing the brand and sharing the brand. And it’s a cool, it’s a cool image. Now, it’s not Nike yet, but I’m hoping someday it will be

Justin Trosclair 40:23
Yeah, I’m gonna throw this out there. If fibers, people were like, Oh, that’s too cheap, and they can’t afford probably what you paid to get a custom like that 99 designs, I’m not even a sponsor or anything, but I’ve heard him so many times, you can pay, I want to say two to $400. And you’ll have like 25 people create really, really amazing logos.

Unknown 40:44
Just throwing that out there for people. There you go. That’s, that’s sweet, too. I, I knew I was going to do that design works. I put it in my as a line item in when I got my business on, you know, under marketing and promotion. And I also worked with a local graphic designer when I moved to my community, which was a huge benefit, because not only could I go and sit with her in person, but she came to my office, she put in the window vinyls she did all the she didn’t work in my office putting the logos up. And she refers to me constantly because she sees a lot of other young professionals who are looking for a chiropractor and because the more people you work with locally in your community, the more people you’re going to have personally and professionally invested in your success. And so now I have all these different relationships that want me to be successful because I work with them. And I refer to them as well. And that’s that’s networking right there.

Justin Trosclair 41:39
That’s one more nugget of information for everybody shop local, especially if your I mean your small business shop local support those people because they’re going to intern refer people.

Unknown 41:49
Absolutely. You’re going

Justin Trosclair 41:50
to spend more dollars, but that’s okay. Sometimes.

Unknown 41:53
I’ve never heard of VISTA print referring anybody so

Justin Trosclair 41:56
ever.

Let’s, let’s keep going here. We’re before you run out of time with you have any five year goals that you know you want to hit so far? And have you hit any of them yet?

Unknown 42:09
Um, yeah, absolutely. I have a lot of goals both personally, personally, professionally, everything.

Unknown 42:16
Within five years, I would love to have a second location of the almonds chiropractic open. I would also like to have are the main flagship, if you will, office in quarter lane, at a rat least around 500 visits a week, we’re approaching 200, which has been really good for me, I’ve wanted to be higher than that. But we definitely all we like we said the mistakes we made kind of stopped that growth a little bit in the middle. And we got out of that. And

Unknown 42:50
those are two, I guess practice goals, if you will, personally, I I know it sounds crazy. But I would love to have a book written in the next year actually. And just take some some of this stuff. Like I said the things I did write the things I did wrong and write it for chiropractic students to use as a sort of manual to read and to practice through school so that when they get out they can at least have me maybe avoid some of the pitfalls and and and hit some of the high points that I did. And I also want to speak, I always used to say someday I’ll speak nationally, someday I’ll speak nationally. I’ve been blessed to be able to to TEDx talks. And then I also got wind down Dallas to speak at Parker and so I guess that was my first national speaking gigs that I achieve that this year, which was a really big deal for me. And now I’ll be speaking in Vegas for Cairo sushi summit in May. So everybody should get their tickets that because it’ll be amazing. Not because I’ll be there but because a lot of other amazing people will be there. Grant Cardone, Liam Schuble and Jim Chester, everybody. So that that has been a goal that I’ve accomplished, that I want to continue to grow, I want to speak globally. Now. The day that I get to fly to a different country and speak is going to be a really, really, really cool goal for me. So that I hope within the next five years,

Justin Trosclair 44:13
what, um, how did you get hooked up with TEDx? I mean, I actually saw on your Facebook, the TEDx video, which was really awesome. About 10 minutes. Nailed it. But how did you get involved with that? That seems like a pretty big honor.

Unknown 44:26
That it was a huge honor. And it was by networking, like, almost all my other successes have been, um, I was at a let’s see, it was a Dallas Catholic young professionals networking meeting. And that my my best friend, Jake, high drug me out to I didn’t want to go buddy, he drugged me out to it. And we were talking, I was talking with a lady I All I knew is that she worked for SMU. She asked me what I did. And of course, I just vomited passionate about chiropractic all over her, talking about how we see babies and how it’s so important. And how is we work with the nervous system. And it’s amazing. And, and she stopped me after about 15 minutes, I think and said, Do you ever speak on this? And as like, Oh, you know, I mean, we have a club, I speak in front of a few people. I’ve done some health talks that’s about the extent of it. said, well, you just seem so passionate, and you seem so knowledgeable about it. I I’m in charge of finding speakers for TEDx SMU, and I think you’d be perfect. And so I was, I was blown away. But I was also a little reserved, like, okay, sure, you know, like, bright, TEDx awesome. And she messaged me again in a month and said, applications are out, I really hope you’ll still apply, I really think you’d be great. So I thought I’m you miss 100% of shots you don’t take so I applied. I sent in the talk that I wanted to do, which was Dr. You know, your very own superpower and explaining innate intelligence.

Unknown 46:07
And then a little video clip. And about two weeks later, they came back and said, We love it. You’re in. Which was, I mean, just, that’s when I actually became slightly scared as hell, because oh, no, I actually have to do this, like this was it was cool idea. Now I’m going to it’s really gonna happen. And she said, we have two options. We can speak to the TEDx adult, like an adult program. Or we’re also having a TEDx kids, which is going to be about, you know, 800 kids, 200. Adults, which one would you prefer? And I thought, if I’m going to be explaining and eight intelligence and trying to trying to reach a lot of people, I think I’m gonna have a better impact if I talked to kids. And so I chose the kids side, which was a great decision, I’m really glad I did, because I was able to, instead of going up there and feeling like I had to present research articles and present data and present statistics, I just explained it, and how simply you can understand the name intelligence and how our body is designed to work. Normally, it’s designed to heal itself.

Unknown 47:14
And explain that to kids as a superpower. Because look at Wolverine, that’s Wolverine superpower, right? heels themselves, we do that just maybe not as quick as he does. And so

Unknown 47:25
they they really resonate and connected with that. And it was a great experience. out in the lobby. Afterwards, I had hundreds of kids come up to me. And I had a little quiz form to fill out about the nervous system about Chiropractic and stuff. And they were facing it and they were doing so great. And it was really cool to see that impact made. And so just by being in the right place at the right time, and, and passionately and effectively communicating chiropractic, I was able to get that connection and do it on a big scale. And then when I was in court lane here, they had the first time ever, TEDx quarter lane. And I applied for that one as well got that one. The video is actually not out on that yet. It’s going to be released soon. But I spoke on motivation, and about how Millennials are one of the most entrepreneurial generations in history, and how our search for meaning beyond just the corporate nine to five has led us to create that meaning by starting companies and starting starting jobs.

Unknown 48:28
And that one will be out soon, too. So it’s a great organization. And it was a huge blessing to speak at both of those.

Justin Trosclair 48:33
Wow, that is fantastic. I’m impressed.

Unknown 48:38
Thanks, man. It’s just been nice to be able to communicate a message and then talk to people. And don’t get me wrong. If you watch that TEDx talk, you could probably hear in the first minute how terrified I was

Justin Trosclair 48:52
looking quick. I

Unknown 48:54
i did i there was a point where in my head, I was melting and had to make the decision between running for the exit. And to keep going

Unknown 49:06
with anybody that wants to speak. When you have a why that is stronger than your fear, you’ll be able to stand in front of anybody and deliver your message. And a lot of people think that if they are scared or hesitant or nervous when they speak, that people are going to blow them or or not be impressed or something like that, when in fact, it’s actually the opposite.

Unknown 49:35
And you’re terrified, but you still deliver your message that comes off with such an authenticity and such a sincerity that people will just really truly accept your message on a level deeper than if you go up and Tony Robbins it. And so when people are afraid to speak for Chiropractic and the public are afraid to you know, go to health talks, nonsense. Who cares if you suck? They don’t and so your message when you’re Why is strong enough the house will find a way. And that’s kind of how I got through that meltdown.

Justin Trosclair 50:10
What do you have any type of hobbies, the volunteer, anything like that to try to get a work life balance?

Unknown 50:17
Oh, gosh, absolutely. I think when you’re opening a practice the the the balance of work in life is an unbalanced for the first year or two. But I moved to quarter lane so that I could do the things I love snowboarding primarily. Just this last weekend, for example, a buddy asked me on Friday if I wanted to drive to British Columbia and go snowboarding for two days. So I went we I luckily didn’t have a ton of commitments. Saturday, Sunday. So we left at 1030. Friday night, drove three hours, crashed, snowboarded for two days, and came back Sunday by dinner, perks of looking to ours from the Canadian border. But

Unknown 51:03
snowboarding, for example, is something that when I am on the mountain, and when I’m on the hill, my mind basically shuts down. And it’s my quiet place. It’s my happy place. And it’s just the snow and I and that’s, that’s something that I’ve done to relieve a lot of stress. When it’s the summer, wakeboarding. Or just being on the boat, I’m surrounding myself with people that make me laugh. That’s, that’s what my balance, I also have an amazing girlfriend, who is also my office manager and runs my life and my practice, I Her name is Cassidy. And she the she’s able to create that work bounds for me, she sees me working hard, too hard sometimes, and will tell me to stop it and go to sleep, or will make sure that I go and just enjoy a meal or enjoy time away from the office. If I didn’t have a checks and balance system like her, I’d be in the office probably 24. Seven and there and eat there and do everything else. But

Unknown 52:03
I did that when I first opened and I got a little burnt. And so having a having a good partner who can create that balance in your life and check you on it when you’re not balanced, I think is is another important part of that, too,

Justin Trosclair 52:15
was that one of the mistakes that you were talking about before, just kind of getting burned out,

Unknown 52:20
I would say the mistake I made was not taking care of myself. As I worked my ass off to open, it wasn’t so much working off that was necessary. And it was something that I’m we couldn’t have happened any other way. Those long hours. The first few weeks especially, was a necessity to fit in all the people that we had booked. And so that was needed. But I was staying up way past the time I got home to work on different things. Who knows what it would be maybe sometimes even just sitting on social media or, you know, staying out too late with friends, not sleeping, not eating very healthy, not exercising, not taking time to I’m a big believer in morning rituals, and even meditating now and just finding a way to calm my mind and refocus. I didn’t do any of that. And so I was Push, push, push, push, push, and I got sick, and I got tired. And then when it came time to try to, I guess really strengthen the practice after we had our big burst, I was I was exhausted. And so I kind of had to take off the gas for a few weeks. couldn’t know didn’t go to events and things that I probably should have, because I was just so burnt. And if I had taken better care of myself along that path, I know that I would have been able to do that and and carry out that finish finish line I guess if you will more successfully.

Justin Trosclair 53:47
Absolutely. You mentioned it meditation. Do you have anything else that you might do? or What does meditation look like to you so that you are grounded and excited for the rest of the day.

Unknown 53:56
So morning rituals a big things, one of my good friends, Alex James taught me is getting up earlier, not half an hour before you have to rush out the door and be at practice. That puts you in that emergency mode, that sympathetic state that stress mindset for the rest of your day, I now get up at five 530 every day, take the time to eat a good breakfast, take the time to have my coffee, Passion Planner, I’ll throw a little plugin for Passion Planner, which is a great planner. Just like a daily planner, where I look at my week, I look at my day, and I get a good understanding of what I have in front of me, how do I need to pace myself, you know, oh, I need to get a good night’s sleep here because I have a really long day, Tuesday, whatever, whatever. So I look at my week. And then meditation for me isn’t opening with legs crossed and fingers out, it’s just sitting quietly with a focus of what I need to be that day. For example, let’s say I wake up and I need to be focused, efficient. And a clear communicator, I would just sit in my head and say focused, you know, efficient, clear communication. And I would just kind of repeat that in my head a little bit.

Unknown 55:17
And quiet my mind and just just repeat that phrase. And then I’d even put in like, I am focused, you know, I am confident I am clear, I am whatever. And bring that sympathetic state down to a level of confidence to say, all right, I got this, this is gonna be a good day.

Unknown 55:35
That kind of like a mantra, I guess, if you will, or a daily affirmation, something like that. Have a powerful, very powerful, and I do believe absolutely mean thinking Grow Rich is one of my favorite books, and which is talks about that a lot. How to Win Friends and Influence People is the biggest recommendation for a book I can ever make to anybody. But let’s say in practice, I can also use meditation, let’s say it’s even just on a quick lunch break or something. If we’re rushing, and we’re getting stressed, or we’re behind, you know, when I get five minutes to just sit and breathe, and just bring yourself down for five minutes to try to switch off that stress response. It makes a big difference to move forward from there too. And so it doesn’t have to be a fancy levitating meditation, just time spent quietly in your mind.

Justin Trosclair 56:26
And we can waste five minutes on Facebook or Instagram in a hurry. But the Just be quiet and just focus on our own mind for five minutes. It’s just it’s so hard for people to do. But it’s way better for you than just mindlessness on your social media.

Unknown 56:39
Yes, I agree. And there’s, there’s I’ve found mindless time on social media and there’s mine full time on social media. And there’s a difference. There’s just mindless scrolling. And then there’s actually going to connect with people and building an audience and working on Facebook ads or working on content or something like that. And it’s hard to not get distracted by the mindless stuff.

Justin Trosclair 57:03
Are you doing much of the Facebook marketing live videos of it,

Unknown 57:06
I am, I’m actually doing credit that I don’t do live quite as much. Um, it’s something that I actually want to get into a little bit more. But I really do believe a lot in the power of Facebook ads, Facebook content, I’m working with a company called chiropractic unity right now. So go check out chiropractic unity, they have a lot of great content, but more so than that they have amazing strategies for how to build an audience in your community, how to build a custom audience for Facebook ads, how to build the right targeted audience for maybe a video that you’ve made, how to convert that, not just into lights, but into patients in the door. I would say right now we average probably around three or four new patients a week from social media, whether it be if they’re not often directly from an ad, it’s from a post I made couple weeks ago that maybe somebody shared and then their cousins thought maybe it’s, oh, I’ve been following you since you opened. And now I finally you know, I finally decided to come in. Or, you know, I saw that you posted how you had a baby that was you know, getting adjusted for constipation, or maybe has constipation can i do think it would help. That’s the power that social media and building that audience and your community is to put the stories and the miracles of chiropractic in front of people. And to help communicate what and how we do it. Now you spend a little bit of money on a Facebook ad, and it can go in front of people who aren’t your friends and go in front of your friends friends. And that’s where you can now get in front of thousands of people for $10. I mean, you want to talk about ROI, ROI on social media advertisements is ridiculous. You have one new patient and it can pay for two months where the Facebook ads.

Unknown 58:58
That’s that’s really what I think is important. And where I am leveraging that quite a bit. I’ve been lucky to build, I guess such an authentic page and local following that I don’t have to do it a ton of organized scheduled plan stuff, I guess I can just kind of be myself now. And and people are really resonating with that. I think that’s honestly the best possible option is when you can be yourself and show that on social media. People want to connect with that. Because there’s a myth that business and personal life should be separate on social media. Unless your personal life is out of control, I will argue the opposite. And I will actually say that business and life and personal life are the same. Because you are your business you are your product you are whatever you are trying to sell. And especially in chiropractic, people are buying you more than they’re buying investment.

Unknown 59:55
They they’re going to drive past five other chiropractors to come to your office. Why? So because they want to connect with you, they want to they want to resonate with you, they want to feel comfortable with you. And so if they can see who you are, and what you’re about, by scrolling through the your Facebook page, they can walk in those doors feeling connected to you and feeling like they know you and understand you before you ever even talked to him. And that’s a huge and very powerful tool.

Justin Trosclair 1:00:21
Absolutely. You know, you mentioned going all these events I was I was a part of a lot of different networking groups and would do all the chamber and all that kind of stuff. And when I would grab business cards because that you can get a lot and one night it was what he was doing all these. Yeah, sometimes it’s like, okay, I can’t do this many like one on ones over coffee. I just took their card, LinkedIn, Facebook, LinkedIn, Facebook, and most of them would friends you. So you’ve got a big business following of people that you may or may not even see again, but more than likely you will. And they’ll you’ll both get brand awareness from a been each other’s fees from time to time.

Unknown 1:00:56
Absolutely. I couldn’t agree more I hate good place to do that, too, is like home and garden shows or the big like health expos or all that stuff. I used to get there early, or stay late. And just walk around and make sure I got a card from every single person that was there. And they would pretty soon have a friend request from me and also end up in my in my email news blast about my grand opening do so if they’re going to give out their card at their email, they’re going to my email list so that there’s an unsubscribe button for a reason. So

Justin Trosclair 1:01:30
I purposely never put my email on my cards, because I was like, it doesn’t exclude the what is the stupidest people that would just do crazy things. Once they get all that information is like just climate. Now you have to call me to get the Alright, last two questions. I don’t want I want to respect a little bit more your time here.

Unknown 1:01:45
Are you good? Don’t worry, it’s an honor to be here.

Justin Trosclair 1:01:47
Awesome. You mentioned a couple of books. But just to throw that out there again, any other favorite books, blogs or podcasts that you secretly listen to her love and some that you would definitely share for others?

Unknown 1:01:57
Definitely. So number one is How to Win Friends and Influence People the book, I might think I’m my mom actually gave it to me when I was in high school. And I didn’t read it for the longest time because I thought oh, like I don’t need to learn how to get friends and or influence people were then I started seeing a pop up everywhere is one of the most highly recommended business books. Yeah. And once I started reading it, I realized why it is just how to connect with anyone in any situation on a deeper level. And it has the best advice I’ve ever heard. And if I’ve ever said one thing is I changed my life, that book has changed my life to not be cliche, but the reason that I can connect with people really well is largely because of that book. And so highly recommend reading that about three times. And then podcast wise. There’s a number of different ones I personally really love, Sean dill and the Black Diamond Club. He has a great podcast series there that he puts out each week, just with packed full of amazing marketing and mindset knowledge that has really shaped me into how I present myself in the community and how I, I guess shape myself to be as most the most attractive as possible to the ideal people I want to see in my practice, and just having that confidence to, to say no to people, for example, to understand that I’m valuable that I don’t have to see every single person that every single person is not going to be right. And

Unknown 1:03:37
let’s say if somebody writes a bad review, if it’s because you’re doing what you do best, like oh, this guy wanted to take x rays, my gosh. Well, yeah, you know what, that’s okay, that’s not a bad review, because you’re gonna have people come along that want x rays taken and they’re going to see that and they’re going to understand it. And so just a lot of mindset stuff. Black Diamond Club, and Dr. Sean dill.

Justin Trosclair 1:03:58
Very good. I was told to me to call you puppy Doc,

Unknown 1:04:03
go God. Interesting.

Unknown 1:04:08
And I swear it when he posted my interview, he called me a puppy DC. Really, man? Come on. And so now he’s he’s gonna try to he’s going to try to make that stick.

Justin Trosclair 1:04:20
I mean, your mom was given puppy dog, How to Win Friends when he was 13 years old. I mean, it only makes sense.

Unknown 1:04:26
Right? I already get it for be that’s why I have the beard, I think I look a little bit older. This is the British has been for a while if I shave it off, I like 14. So

Justin Trosclair 1:04:35
he said just Just do it. I was like, Okay, I’ll say the

last question. As far as a phone goes, do you have any favorite apps for business or pleasure,

Unknown 1:04:44
um, one is two apps that I’ve used the most. calendars five, which is a different calendar app then is normally on the iPhone, I like the way it’s structured a little bit better, I like the integration a little bit better. I like the colors a little bit better. I like how it looks and how it organizes. I also use to do list, which is a to do list application that I can connect with my girlfriend with my office manager with my personal assistant with other people, so that I can throw something on their to do list. You know, when we’re not together and they see it, they get a notification about it. When they completed it comes to me lets me know that it’s been completed. You can assign tasks, communicate under that to do item, like different notes for it if there’s more information that needs to be said. And also it helps don’t my brain out which I think the biggest things that anybody tried to do anything in the world deals with is you go to lay down at night and you got 15,000 things swirling around in your head. I’m having a really, really quick app that likens Oh, that’s right, I gotta get Dr. Justin, my, my picture my bio, and so I just who throw down to do it. Okay, you know, I’ll do that tomorrow. And then it’s out of my head. And then I do that all day, I just write down these things I got to do. And then maybe what I have five minutes, I’ll go in and I’ll organize them prioritize, right, this is what I got to do first, these can be tomorrow, this can be next week. So now I have three things, then when I’m just, you know, have a have a moment to get something done. I go to that first to stay prioritized of what I do with that time. And that’s helped me be more efficient and get the things done. I need to get done.

Justin Trosclair 1:06:29
That’s an amazing app right there. No, I mean, for me that you got to stay organized. There’s so much you can do in a practice and it just falls through the cracks if you just

Unknown 1:06:39
yeah, big time, especially when you’re trying to do things both in and out of practice to there’s definitely no lack of irons in the fire, that’s for sure.

Justin Trosclair 1:06:46
Absolutely. Well, we will get in touch with you.

Unknown 1:06:49
number of different ways you can go to our website, www. Go beyond bones. com, you can check out our Facebook page, just search beyond bones chiropractic, where the one in hope I think there’s another one in Florida actually.

Unknown 1:07:03
Or you can go to our Instagram, which is beyond underscore bones. Or you can even shoot me an email at Dr. Bones at go beyond bones. com.

Justin Trosclair 1:07:15
Any closing remarks.

Unknown 1:07:16
Thank you so much for having me on. I think that so many people in chiropractic, want to do great things. Maybe it’s students, you know, want to open a practice and every opportunity we can have to let them know that it’s possible to let them know that it takes hard work. But it’s it’s not impossible. That’s that’s an amazing opportunity. And so thank you for giving me the platform and the chance to show what I didn’t share my story just to hopefully maybe encourage somebody that they can do the

Justin Trosclair 1:07:46
same. Absolutely. Dr. Bones has been a really great hour. I really appreciate your time you really brought it today. So lots of success for 2017. And good luck with all these speaking engagements. I’m a I’m a little jealous

Unknown 1:08:00
offer. Thank you. I hope to see you sometime soon. Maybe I’ll get to maybe I’ll get to speak in China. There we go.

Justin Trosclair 1:08:10
Great time talking to Dr. Bones today. Beyond bones, yo his logo is actually really is quite good that I never really thought of it like that before to you know, maybe use it as a good marketing tool looking fresh look and hip. But also for anybody who’s starting in the clinic or just needs to amp up what they’re doing. Get involved with Instagram, social media and friending people in groups that are in your area updated and I’m sure you can get your staff to do it so that you can become the go to person. They look at the Cairo sushi summit and go big for 2017 everybody a doctor’s perspective. NET slash one six is the show notes page. coveted is coming up at the end.

They’re ready paperback Kindle versions are available on Amazon. As always, you can also snag a free copy if you’d like a doctor’s perspective net slash free ebook today’s choices tomorrow’s health small steps to improve health food choices and exercise learn how to go from a couch potato or a weekend warrior and have simple steps kind of personalized just for you three different blueprints for exercise how to cut some cars without hurting yourself a couple of changes in what and how you eat so that there’s not a lot of extra willpower and self control necessary to reduce how much you eat 12 exercises a 10 minute cardio that’s better than 30 minutes, three minutes stretching concept that won’t make you roll your eyes and boredom an AB routine you won’t quit exclusive Facebook support group yes and an entire section about a nervous system reboot discusses chiropractic civilizations and things like that look, if you want it again, a doctor’s perspective. NET slash free ebook it has a video explaining what it is a little PowerPoint presentation in there and put your name, put your email and then you can make a choice. If you want to support the show, we have merchandise. We’ve got Upper Cervical chiropractic t shirts, we’ve got podcast logo, t shirts, mugs, hoodies, as well as a generous by the host of coffee PayPal button if you want to no pressure.

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the travel tip today if you are traveling to another country where they speak a different language. Don’t assume they speak English make an effort to learn Hello, thank you. Maybe the short slang for bathroom. But just thank you and hello will go a huge way they’ll smile they’ll be happy there be more courteous and if they can’t speak English. They’ll try typically, you know you can go crazy and say goodbye as well. And you’re welcome. But trust me it just it goes such a long way. Just say learning those two words. And they like it because like oh no, no, you said you said it wrong. Try like this. It’s fun.

We just went hashtag behind the curtain and this episode has come to an end. I hope you got the right dose for your optimal life. Please spread the word about this podcast by telling to friends, share it on social media and visit the show notes on a doctor’s perspective. net to see all the references from today’s guests. A sincere thank you in advance. You’ve been listening Dr. Justin trust Claire giving you a doctor’s perspective.

Transcribed by https://otter.ai